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It can get complicated. Then what?
We’ve talked a lot about the importance of proper estimates this past year. In fact, we’ve had two webinars on beginner’s estimates and intermediate estimates, where Peter McCullough of Raven Research has walked us through the steps for figuring out the size of a move and what to do with that information.
On those webinars, there was a lot of chat about challenges with confidently estimating moves that included packing and crating, long carries, high-end items, and everything in between. As we all know, each move is like a snowflake – no two are alike. And we also all know that an incorrect estimate can trigger a domino effect that can leave you and your company in more than a jar of pickles. |
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The beginner’s and intermediate estimating webinars cover a lot of those situations. (By the way, you can find those – and many other helpful webinars – in the members only section of our website.
On Thursday, Peter and I are at it again! This time, we are delving into more advanced scenarios that can make your estimate difficult to nail down. Things like large residential moves, or jobs that involve extra pick-ups and deliveries, to name a few.
And we are also going to talk about best practices for customer service when things go kerflooey because of an incorrect estimate.
Even if you haven’t attended or seen the first two webinars, but are interested in this one, please register and join us! The unrecorded conversation afterwards is often just as informative as Peter’s presentation and discussion!
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This Thursday: Webinar 2508 – Advanced Guide to Estimating (And How to Troubleshoot When We Miss) |
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When: Thursday, September 11, 2025, 1 p.m. ET
Cost: Free to CAM members / $30 for non-members
Take your estimating skills to the next level with “Advanced Guide to Estimating (and How to Troubleshoot When We Miss).” Peter McCullough of Raven Research will tackle the complexities of estimating multi-truck and multi-day jobs, focusing on both large residential moves (like two trucks and six crew members, or jobs requiring loading on one day and delivery on another) and office relocations, which often carry similar challenges.
You’ll learn practical strategies for:
• Building accurate estimates for complex, multi-phase moves
• Understanding how residential challenges translate to office moving scenarios
• Navigating logistical variables that can turn a straightforward job into a multi-truck or multi-day project
Plus, we’ll dedicate time to customer service best practices for when estimates go wrong. Discover effective troubleshooting strategies, learn why starting from the cube sheet is critical, and see how to recover quickly and professionally when the numbers don’t work out as planned. This is your essential guide for making (and correcting) tricky estimates with confidence.
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We’re pleased to welcome these two suppliers as new CAM members. Please take a moment to reach out and say hi!
Encipher Inc. |
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Encipher is a specialist digital advertising agency dedicated to one core discipline: PPC and Social Media Advertising for Lead Generation in the Moving Industry. We partner with moving companies across North America to help them consistently win more jobs, fill their calendars, and grow their revenue through highly targeted paid advertising strategies. |
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What sets Encipher apart is our deep specialization and roots in the moving industry. One of our founders grew up in a family-owned moving business that still operates today in Ottawa, Canada, with 9 trucks. This first-hand experience gives our team a unique understanding of the challenges movers face and how targeted advertising can be leveraged to solve them.
Our approach is simple: we focus on generating quality leads that convert into booked jobs. After managing millions in ad spend and generating over 15+ million in trackable revenue for our moving clients, Encipher has built a reputation as a trusted partner for movers across North America who want consistent growth without wasting their budget.
At Encipher, our mission is clear—to help moving companies grow with confidence by delivering a predictable lead flow and measurable results. If you're interested in seeing if we can help, take your moving business to the next level, Book a Strategy Call today and let's start filling your calendar with more jobs!
Contact partners Jake Sloan or Brent Colby:
T: 613-296-6567
E: jake@encipher.ca and brent@encipher.ca
A: 925 David Manchester Rd, Carp, ON K0A 1L0 Canada
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Sumachay—Wholesale Packaging & Equipment for Your Business
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Sumachay is a direct manufacturer and nationwide supplier of packaging materials and material handling equipment. We help movers and storage companies lower costs and improve efficiency with trusted products ranging from stretch wrap, tape, and protective packaging to pallet jacks, stackers, and stair climbers. |
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We provide factory-direct pricing, backed by a 1-year warranty and a no-questions-asked return policy. Our supply chain expertise ensures next-day shipping, just-in-time inventory, and the lowest freight rates, making Sumachay a reliable partner for businesses across Canada.
Exclusive CAM Member Offer
We’ve selected the 12″ × 1300′ × 65 Ga stretch wrap as the mover’s go-to choice. Normally $35, CAM members can purchase it for $25 using code CAM25. Apply here.
With a growing base of Canadian movers and distributors, Sumachay is committed to delivering quality, reliability, and value that businesses can count on.
Contact:
T: 1-844-861-9484
E: sales@sumachay.com
A: 840 Flint Road, Toronto, ON M3J 2J5 |
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Give Your Bottom Line a Boost with Soldi! |
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Since joining as a supplier member, the Soldi team has been proud to build strong and lasting relationships within the CAM community. Our flexible pricing, industry-leading service, and commitment to transparency empower us to help each member reduce costs and streamline their credit card processing. |
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We recognize the recent challenges posed by rising tariffs and the upcoming slower season. That’s why now is the perfect time to leverage the full value of your CAM membership. With just a brief consultation and a recent merchant statement, we can show you exactly how Soldi can strengthen your bottom line.
Enjoy exclusive member benefits like lower processing fees, no cancellation penalties, and dedicated Canadian account management.
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Strengthening International Ties |
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CAM president Nancy Irvine had the opportunity to meet with Andrew Large, director general of the British Association of Removers in London on August 29th. They had a lovely chat getting caught up on each country’s economic challenges and opportunities as well their collective commitment to continuing a strong relationship that has spanned decades now. |
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2nd Annual BC Golf Tournament A Winner! |
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On August 10th, the moving industry came together for a day of golf, raising $1,550 for @backpackbuddiesbc to help ensure local kids have food when school’s out. Despite it being the hottest day in Canada, every player rose to the challenge.
“This tournament was about more than golf,” says organizer Mark Hirschi. “It was about meeting new people, making new friends, and building stronger connections in our industry and community.”
Big congratulations to everyone who braved the heat!
And don’t forget ... CAMGolf2025 is coming up at Carlisle Golf club in 20 days – there's still time to register!
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LiveSwitch Now Backed by Artificial Intelligence |
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On Friday, August 29, LiveSwitch released a major update to its video estimate platform, now backed by artificial intelligence. LiveSwitch users can now produce a moving inventory report that is automatically generated by AI, reviewing both the video and audio context (such as if a customer states an item is being sold or given away, and therefore will not be moved) to list inventory by room, along with estimated volumes. |
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Additional AI updates include full meeting transcripts, summaries, sales call feedback, and the ability for LiveSwitch users to build their own custom AI prompts for reviewing video, photo, and/or audio information to generate specific outputs and call/video analyses.
You can see a short video that explains the new LiveSwitch updates here. For more information or to see a demo, please contact Ryan Gaus. Be sure to mention CAM when contacting LiveSwitch! |
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CAM Golf – September 29, 2025
Have You Signed Up Your Foursome Yet? Two Weeks Left to Register! |
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Ready to swap your office shoes for golf shoes—even if you don’t know a birdie from a bogey? Then our 2025 Annual Golf Day is calling your name! No need to be a golf pro; our event is all about bringing people together for laughs, fresh air, and a day where everyone walks away with a prize or two (even if your best swing of the day involves the refreshment cart).
Whether you’re in it for the love of the game, the fun challenges, or just the chance at $10,000, our Golf Day is the perfect excuse to gather outdoors and connect with industry friends, both old and new. Bring a teammate—or just bring your sense of humour!
Register today through our website—because the only real skill required is having fun!
Any day on a golf course is better than being in the office. Especially a Monday. |
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November 16-18, 2025 – CAM Conference |
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If You're Not On Board, Are You Moving Forward?
All aboard for Kingston! Don’t miss the CAM2025 Conference, rolling into the Holiday Inn Kingston Waterfront from November 16–18. The moving industry never stands still—make sure you’re on this year’s train and not left behind at the station!
Hop on for the latest industry insights, as well as opportunities to connect with movers and suppliers from across Canada. In these unpredictable and turbulent times, you will get advice on how to:
• Protect your business
• Protect your bottom line
• Protect your reputation
• Protect your drivers
• Protect your productivity
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We’ll be engaging conversation with the “Chocolate Talks” and having fun social events like the Sunday Grey Cup tailgate party, a couple of rounds of CAMily Feud, and Kingston Pen tour. And let’s not forget CAMopoly, your opportunity to win the Super Stocking or Elf Sack as part of the trade show. |
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Honestly? There’s something for everyone!
Register now to secure your seat, lock in the special hotel rate, and move your business forward alongside the best in the industry.
The train is leaving soon—will you be on board?
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Check out the CAM2025 website for more information |
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How AI Will Redefine Recruiting |
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AI is reshaping hiring from the ground up, transforming the role of recruiters along the way. By automating time-consuming recruiting tasks, generative AI is speeding up the hiring process, allowing recruiters to spend more time on strategic activities like building relationships, improving candidate experience, and advising hiring managers. Organizations are getting the message. |
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What Are the Common Pitfalls of Relying on Resumes and References for Soft Skills? |
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1. Resume embellishment
One of the most obvious pitfalls of relying on resumes for soft skills is that they can be embellished or exaggerated by candidates who want to impress employers.
2. Reference bias
Another pitfall of relying on references for soft skills is that they can be biased or inaccurate.
3. Context dependence
A third pitfall of relying on resumes and references for soft skills is that they can be context dependent. That is, they can reflect the specific situation, environment, or culture that the candidate was in, but not necessarily how they would perform or adapt in your organization.
To assess soft skills and potential more effectively and avoid common pitfalls, you can use alternative methods such as behavioral interviews, work samples or simulations, and assessments or tests.
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Snowbirds Auto Connection Ltd.
Snowbirds Auto Connection is a family-owned and operated vehicle transport company providing reliable, door-to-door, damage-free transportation across Canada and the U.S. SAC offers a variety of services including coast-to-coast transportation, cross-border relocation and vehicle storage.
Learn More |
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ADVERTISE HERE
Your ad could be here! Click above for more information about this exciting opportunity.
Learn More |
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Social Media Connections
Have you liked us yet? |
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Need Help? Get Quality!
Are you swamped, overbooked, or have an opportunity for an amazing job and need professional help? Don't forget that every CAM member is here to help each other. If you need help just ask! Together we are better. |
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Legal Disclaimer
The Canadian Association of Movers and/or any of its staff or members cannot and will not accept any legal responsibility for the accuracy of the information and details given in this newsletter which information has been obtained or given in good faith.
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www.mover.net | cam_national@mover.net | Media Kit |
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Canadian Association of Movers (CAM) |
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