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Showcasing the Power of Business Events: CAEM Members Invited to Join MMBC’s Business Events in Action Initiative
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To highlight the impact of Canada’s business events sector, Meetings Mean Business Canada (MMBC) is leading a new initiative, Business Events in Action, giving Parliamentarians and key stakeholders a firsthand look at the economic and social benefits of conferences, tradeshows, exhibitions, and meetings.
The initiative launched with Minister Valdez (Secretary of State for Small Business and Tourism) and MP Chi Nguyen visiting the Canadian Meetings + Events Expo (CMEE) on August 12. Produced by Newcom Media, CMEE provided a vibrant stage for the Minister and MP to tour the show floor, connect with industry leaders, and deliver remarks on the mainstage.
As an active member of MMBC, CAEM plays a key role in ensuring the tradeshow sector is represented as a vital part of Canada’s business events ecosystem.
Through this initiative, CAEM members now have the opportunity to get directly involved in industry advocacy! If you’re hosting a conference, tradeshow or exhibition that could be part of Business Events in Action, reach out directly to Bianca Kennedy - CAEM’s representative on the MMBC Board of Directors - to explore how your event can help demonstrate the impact of business events to MPs and policymakers.
Bianca Kennedy
Show Manager
416-614-5802 | bianca@newcom.ca |
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Rethinking ROI: Why Trade Show Success Demands More Than Just Revenue |
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For decades, trade show success has been synonymous with numbers: booth sales, registration revenue, sponsorship dollars. While those metrics still matter, they no longer tell the full story.
Today’s most successful trade shows are measuring something deeper, and arguably more important, than financial gain. They’re evaluating how well the event delivers on strategic objectives, strengthens emotional connections and creates experiences that keep attendees and exhibitors coming back. |
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Experts & Opinions: Designing for Engagement: How to Create Event Networking Spaces That Drive Results |
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At any trade show or corporate event, networking is where the real value often lives. Sure, the sessions are important. The exhibits? Also great. But for many attendees, the lasting ROI comes from who they meet: new clients, partners, mentors, or peers. |
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Sustainable by Design: Six Trends Reshaping the Trade Show Industry
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The 2025 State of the Sustainable Events Industry report from Honeycomb Strategies paints a clear picture: sustainability is no longer a niche priority — it’s becoming a defining standard in the trade show industry.
Six major trends are reshaping how the industry approaches its environmental and social responsibilities, and together, they signal a future where every phase of event execution is evaluated through a sustainability lens. |
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CEM – Certified in Exhibition Management |
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CEM – Certified in Exhibition Management, is an internationally recognized designation for professionals in the Exposition and Events Industry.
CAEM is pleased to be partnering with the International Association of Exhibitions and Events (IAEE) to provide courses specific to the Canadian exposition and events industry. |
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2025 CEM Course Schedule
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Taught by practicing industry professionals, the CEM program offers an experiential learning environment appealing to all levels of experience whether you are new to the exhibition industry or a seasoned professional looking to expand your knowledge. The CEM designation is a globally recognized and respected certification that demonstrates expertise and professional credibility.
The in person courses offered by CAEM, in conjunction with IAEE, provide unique educational and networking opportunities that can be taken as stand alone courses. If you are enrolled in the CEM program, considering enrolling, or are a CEM in need of recertification credits, registering for this course will help you achieve your professional goals.
2025 CEM COURSE SCHEDULE OFFERED BY CAEM IN PARTNERSHIP WITH IAEE
November 11, 2025
Finance, Budgeting and Contracts – LINK TO REGISTER
Instructor: Steven Nushis, CPA, CEM
Location: Automotive Building, Exhibition Place |
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November 12, 2025
Event Operations – LINK TO REGISTER
Instructor: Michael Dargavel, CEM
Location: Automotive Building, Exhibition Place |
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Now Is The Time To Join CAEM's Vibrant Community Of Trade And Consumer Show Professionals |
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The Canadian Association of Exposition Management (CAEM) is the leading voice of the exposition and events industry. CAEM provides information, education, and face-to-face opportunities to build business relationships. |
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Members can post jobs for free on our Careers page. Members may also send exclusive job posting e-blasts to the entire CAEM database at a discounted rate.
To post your job, please contact Jennifer Murray, Executive Director at jennifer@caem.ca |
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