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The AI Edge for Events |
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If you attended Expo! Expo! last December, you left with a browser full of bookmarked tools, prompts you couldn’t wait to try and a sharper sense of where AI actually fits into your events. If you weren’t able to make it, this blog series is your chance to catch up on the conversations that are still shaping how organizers put AI to work. In our fifth and final installment, we break down three sessions that dug into the chatbots, content strategies and sales tactics redefining what’s possible for exhibitions and events. |
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What’s Your Margin? Large Trade Shows Post 55% Profit Margins as Scale Drives Returns, CEIR Finds |
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The Center for Exhibition Industry Research (CEIR) has released the second edition of its Performance Benchmark Playbook focused on B2B exhibitions with 200,000 net square feet or more of paid exhibit space, revealing that scale continues to deliver significant financial advantages even as growth in exhibitor and attendee counts cooled in 2025. |
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CEM – Certified in Exhibition Management |
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CEM – Certified in Exhibition Management, is an internationally recognized designation for professionals in the Exposition and Events Industry.
CAEM is pleased to be partnering with the International Association of Exhibitions and Events (IAEE) to provide courses specific to the Canadian exposition and events industry. |
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2026 CEM Course Schedule |
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Taught by practicing industry professionals, the CEM program offers an experiential learning environment appealing to all levels of experience whether you are new to the exhibition industry or a seasoned professional looking to expand your knowledge. The CEM designation is a globally recognized and respected certification that demonstrates expertise and professional credibility. |
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Exhibition and Event Sales |
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November 10, 2026
Instructor: Nancy Milani, CEM-AP, CMP
Location: Automotive Building, Exhibition Place, Toronto, ON |
| Register Here |
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Selecting Service Contractors
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November 11, 2026
Instructor: Stephanie Rapko, CEM, CMP
Location: Automotive Building, Exhibition Place, Toronto, ON |
| Register Here |
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Discover the Canadian Association of Exposition Management with a 3 Month Trial Expo Membership: exclusively for new Show Organizers. Unlock full access to member benefits. |
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The CAEM Advocacy Task Force was established in spring 2020 amid an extraordinary period of disruption, during which CAEM acted decisively to realign its priorities and advocate for its members and the industry at large.
Building on this foundation, CAEM is committed to maintaining and advancing the work of the Advocacy Task Force, reaffirming its pledge to ensure advocacy remains a top organizational priority, guided by the following objectives: |
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Members can post jobs for free on our Careers page. Members may also send exclusive job posting e-blasts to the entire CAEM database at a discounted rate.
To post your job, please contact Jennifer Murray, Executive Director at jennifer@caem.ca.
Event Manager – Metro Toronto Convention Centre – posted August 4, 2026
Exhibit Sales Representative – West Coast Women's Show – posted July 17, 2026
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